Creator • Entrepreneur • Esports Pioneer
Norwegian creator based in Tokyo. Building at the intersection of gaming, technology, and entertainment. Forbes featured entrepreneur.

The story so far
I'm a Norwegian content creator and entrepreneur who's been shaping the gaming and esports landscape for over a decade. In 2013, I pioneered content creation on YouTube in Norway, building Noobwork — my internet persona — into a community of nearly 200,000 subscribers. In a country of 5 million people, reaching this scale in Norwegian-language gaming content is a remarkable achievement.
I founded Heroic Group from scratch and built it into one of the largest esports organizations in the world. The journey earned me recognition with a Forbes feature, and I successfully sold the company to pursue new ventures.
Now based in Tokyo, Japan, I continue to build at the intersection of gaming, technology, and entertainment.
Building companies and communities
Founded and built from scratch into one of the largest esports organizations in the world. Featured in Forbes for the journey of scaling a competitive gaming organization across multiple titles and regions.
My internet persona and the foundation of my creator journey. Pioneered gaming content creation in Norway, building a community of nearly 200,000 subscribers — an extraordinary achievement in Norwegian-language gaming.
Advising one of the world's premier esports tournament organizers. Blast produces top-tier Counter-Strike and other esports events watched by millions globally.
Advisory role in the space technology sector, bringing entrepreneurial and operational expertise to the next frontier.
A technology labs company. More details coming soon.
A venture in the health and wellness space. More details coming soon.
Find me across the internet or reach out directly.