Creator • Entrepreneur • Esports Pioneer
Hey, I'm Joachim
Norwegian creator based in Tokyo. Building at the intersection of gaming, technology, and entertainment. Forbes featured entrepreneur.
About Me
The story so far
I'm a Norwegian content creator and entrepreneur who's been shaping the gaming and esports landscape for over a decade. In 2013, I pioneered content creation on YouTube in Norway, building Noobwork — my internet persona — into a community of nearly 200,000 subscribers. In a country of 5 million people, reaching this scale in Norwegian-language gaming content is a remarkable achievement.
I founded Heroic Group from scratch and built it into one of the largest esports organizations in the world. The journey earned me recognition with a Forbes feature, and I successfully sold the company to pursue new ventures.
Now based in Tokyo, Japan, I continue to build at the intersection of gaming, technology, and entertainment.
Current Focus
- Executive Advisor at Blast.tv
- Executive Advisor at Nåva Space
- Stealth Startups
Interests
Work & Ventures
Building companies and communities
Heroic Group
Founder • Successfully SoldFounded and built from scratch into one of the largest esports organizations in the world. Featured in Forbes for the journey of scaling a competitive gaming organization across multiple titles and regions.
Noobwork
Creator • 2013-PresentMy internet persona and the foundation of my creator journey. Pioneered gaming content creation in Norway, building a community of nearly 200,000 subscribers — an extraordinary achievement in Norwegian-language gaming.
Blast.tv
Executive Advisor • CurrentAdvising one of the world's premier esports tournament organizers. Blast produces top-tier Counter-Strike and other esports events watched by millions globally.
Nåva Space
Executive Advisor • CurrentAdvisory role in the space technology sector, bringing entrepreneurial and operational expertise to the next frontier.
Stealth Startup 1
Founder • CurrentA technology labs company. More details coming soon.
Stealth Startup 2
Founder • CurrentA venture in the health and wellness space. More details coming soon.
Let's Connect
Find me across the internet or reach out directly.